Spreading the Word about Domestic Violence, One Purple Purse at a Time

This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

Did you know that 1 in 4 women will be affected by domestic violence sometime in their life? That means that more women are affected by domestic violence than breast cancer, ovarian cancer and lung cancer combined! October is Domestic Violence Awareness Month and The Allstate Foundation’s Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs designed at assisting survivors of domestic violence and other women in need.

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The Purple Purse Campaign is a fantastic program that fills 1,300 purple purses with domestic violence information and facts and distributes them throughout the U.S. The goal is to pass each purse to family, friends, community leaders and more to get the important conversation of domestic violence started and raise awareness. Each time a purple purse is checked-in at PurplePurse.com, the Allstate Foundation will donate $5 to YWCA.

The Purple Purse is a great conversation starter because, while domestic violence affects so many, few people really talk about it. With a purple purse, people are able to start conversations and pass information on about domestic violence. More than 1/3 of Americans have never even discussed domestic violence at all with family or friends.

The money that is donated to YWCA, goes towards programs that will help domestic violence survivors and stop the cycle of abuse. The number one factor of whether a domestic violence victim will stay, leave or return to an abusive relationship is lacking financial knowledge & resources. Once women have access to this knowledge, they are more likely to leave & stay away from the abuse.

BSM Virtual Purse Pass CardYou can visit PurplePurse.com to follow all the purple purses as they go on their journey, you can track YWCA’s progress of raising $350,000 from The Purple Purse Campaign and tips on how to start the conversation about domestic violence. Plus, if you don’t to get an actual purple purse, you can still help by logging onto Facebook and sharing a virtual purple purse.

If you need immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.

Disclaimer: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

One Response

  1. Charlotte October 7, 2013

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